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Five April PR Campaigns we liked...

PRWeek UK picked its top PR and comms campaigns from April and more than 2,600 voters chose their favourite. Find out the winner below...

The contest between PRWeek's five favourite campaigns in April went viral and was eventually won by Hostelworld's Even Divas Are Believers, with a whopping 1,768 votes. The spoof film – featuring legendary songstress/diva Mariah Carey – ran online only and was produced by Lucky Generals, with Hotwire looking after PR.  

Taking silver, with an impressive 658 votes, was Taylor Herring's campaign to promote Now TV's latest series of Westworld. It involved sending an ultra-realistic '55-year-old' humanoid robot into a British pub and filming punters' reactions.