PR Week Awards 2008 - Results
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By Christopher Lee-Roberts in Latest News Published: Tuesday, 28 October 08 - 12:07 PM (GMT) Last Updated: Monday, 03 November 08 - 10:20 AM (GMT) |
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Gold Award
Campaign of the Year – Wispa – Cadbury Trebor Bassett – Borkowski
Consultancy of the Year – Blue Rubicon
Highly Commended – Freud Communications Finalists- Brands2Life, EdenCancan, Fishburn Hedges
International Consultancy of the Year – Burson-Marsteller
Highly commended – Weber Shandwick Finalists – AxiCom Cohn & Wolfe, Text 100, Trimedia
NGO Department of the Year – British Red Cross
Highly Commended – The Children’s Society, British Heart Foundation, RSPCA
Public Sector of the Year – Local Government Association
Highly Commended – London Borough of Haringey Finalists- The British Library, London Borough of Camden, Stockport Council.
Private Sector Department of the Year – Eurostar
Highly Commended - O2 UK Finalists – EDF Energy, Financial Times, Royal Dutch Shell
PR Professional of the year – Andy Coulson
People and Agencies
Communicator of the Year – Shami Chakrabarti
New Consultancy of the Year – TLG Communications
Finalists – Allman Communications, Greentarget, Open Road, Skywrite communications
Specialists Consultancy of the Year – M&C Saatchi, Sport & Entertainment
Young Professional of the year – David Hamilton – Corporate communications Manager – Fenland Council Highly Commended – Scott Bowers Account Director/ Corporate co-head of UK Sports Practice- Weber Shandwick. James Write, Board Director, Trimedia UK.
Finalists – Sophie Scott- Associate Director, Fleishman-Hillard. Paul Stadlen- Associate Director, APCO World wide.
James Maxwell Award - Amy Holland- Ketchum.
Highly Commended – Alexander Boyle – Ketchum. Justine McMenemy - Ketchum
Specialists and Technique
Live Brand Experience - Friends join us for a drink Laphroauig Whiskey – Virtual Publishing House of Laphroaig.
Finalists- Ben and Jerry’s Sundae on the Common 2007. Cockburn’s the Official Port of Cowes Week 2007. Visa Swap 2007. The Watercress Festival 2008.
Digital innovation – Bring Back Wispa – Cadbury Trebor Bassett – Borkowski.
Highly Commended –BeMyInterviewer.co.uk- Jobsite.co.uk – Band % Brown Communications.Finalists – RAF Afghan Diaries – Royal Airforce – COI. Building Consumer Advocates the simple way – Accantia Health and Beauty. Kaizo. The Davos Question – World Economic Forum.
Broadcast Innovation – Millionaires Mission – World Vision UK.
Highly Commended – The Davos Question – World Economic Forum.
Finalists - Influencing the Influences – Royal Dutch Shell – Fishburn Hedges. For the Kids Day – Save the Children. Wasted Youth – Wasted Youth – Unity.
Public Affairs – Interest Rate Insurance - MarketGuard – Lansons Public Affairs.
Highly Commended - Pigs are worth it! - BPEX and the NPA – Weber Shandwick - Good Relations – HD Communications. Finalists – Improving Public Access to GP Services – CBI. Fighting for Essex’s Post Offices - Essex County Council – Campaign for Vascular Assessment - National Obesity Forum, H.E.A.R.T UK and Primary Care Cardiovascular Society – Insight Public Affairs.
Issues and Crisis Management - Closure of British Council Offices in Russia - British Council. Finalists - British Red Cross Response to the UK Flooding Crisis - British Red Cross. Arrest of UNIBET CEO Petter Nylander - Publicis Consultants PR.
Research - Valuing The Benefits of Cycling – Cycling England – Blue Ribbon. Highly Commended - Montes Music and Wine - Montes Winery – Cube Communications UK. Patio Heaters; Wear a jumper – Supported by Weber Shandwick - Energy Saving Trust with Weber Shandwick. Finalists – Semisomnia; Making Time for Sleep – Horlick – Blue Rubicon. Dangerous Liaisons – Hay Group – Man Bites Dog. McAfee Virtual Criminology Report: Global Intrigue – McAfee – The Red Consultancy.
Product and Promotion
Healthcare: Ethical % OTC Consumer - Nurofen Express ‘Fast lane Frenzy’ – Reckitt Benckiser – Virgo Health PR. Highly Commended – Valuing Vaccines - UVIG – Ogilvy Health PR. Finalists Hepatitis C: Giving a Voice to the Silent Killer – F. Hoffmann-La Roche – Axon Communications. The Llyodspharmacy Million Man Challenge - lloydspharmacy – Citgate Dewe Rogerson. PPS: The Hard Facts - Boehringer Ingelheim – Virgo Health PR.
Technology - Recognising the Real Value of Software Access - Micro Focus – Brand2Life.
Highly Commended - Space Currency- Travelex with Talk PR. Finalists – SpinVox: New Breed of Entrepreneurs - Spinvox – Porter Novelli. McAfee Virtual Criminology Report: Global Intrigue - McAfee – The Red Consultancy. Safe Text - 118 118 – Resonate.
Marketing Communications: Consumer (annual fees more than £100k) - KitKat Senses Launch - Nestle UK – Frank PR. Finalists – Return of the Boy King - Arts and Exhibitions International – Golin Harris. Nokia Meets London - Nokia UK – Kazoo. Sing Up - Youth Music – Seventy Seven PR. Love Food HATE Waste - Waste and Resources Action – Programme (WRAP) – Trimedia.
Marketing Communications: Consumer (annual fees less than £100K) – Patio Heaters: Wear a Jumper – supported by Weber Shandwick – Energy Saving Trust with Weber Shandwick. Highly Commended - Homer Simpson vs. the Chalk Giant – Fox UK – Beatwax. Finalists: London Village Green: Turfalgar Square – Visit London – Cake. Branston Bean Loans – Branston (Premier Foods) – Citigate Dewe Rogerson. Orange at Glastonbury – Orange – M&C Saatchi Sport & Entertainment.
Marketing Communications: Business – Coutts London Jewellery Week – Giving Jewellery Industry its Shine – City Fringe Partnership – The Communication Group. Highly Commended – Direct Action – Royal Mail with Eulogy. Finalists: Small Business Week – BT Business Week – BT Business – Fishburn Hedges, Kazoo and Octane. Chief Executives Uncovered – Heidrick & Struggles – Gong Communications. Dangerous Liaisons – Hay Group – Man Bites Dog. Free-Range Working – Microsoft Mobile Communications – Weber Shandwick.
Corporate & Public
Not-For-Profit – Unity – Wasted Youth. Highly Commended – Sons and Daughters of Culloden – The National Trust of Scotland – Platform PR. Finalists: TV is Good For You – RNIB – Blue Rubicon. World Hepatitis Day 2008 – World Hepatitis Alliance – Fleishman Hillard. Great Daffodil Appeal – Marie Curie Cancer Care.
Public Sector – Department for Transport – Anti-Drink Drive Christmas 2007: Man in a Pint Glass – Think! Department of Transport – The Red Consultancy. Highly Commended: Love Food, Hate Waste – Waste and Resources Action Programme (WRAP) – Trimedia. Finalists: Frosty Feuding – Family Mediation Helpline – Amazon PR – Get The Balls Rolling! The National Lottery Good Causes Campaign – National Lottery Promotions Unit – The Red Consultancy. Imagination Library Campaign – Rotherham Metropolitan – Borough Council
Financial – UK Launch of PayPass – Mastercard – Weber Shandwick. Highly Commended – Championing UK plc in the Competition and Choice Debate – BDO Stoy Hayward – Blue Rubicon. Finalists: MoneyExpert.com Making Sense of Money – MoneyExpert – Citigate Dewe Rogerson. Life Trust Launch: Funding for Longer Lives – Life Trust – Fishburn Hedges. Inspired Choice: Alliance & Leicester’s Premier 21 Account – Alliance & Leicester – The Lounge Group.
City – Bringing Stobart to the Stock Market – Stobart Group – Lansons Communications. Highly Commended: AB Acquisitions’’ Takeover of Alliance Boots – The Boots Pension Scheme Trustees – Smithfield. Finalists: Acquisition of a 12 Per Cent Stake on Rio Tinto by Chinalco and Alcoa – Chinalco – Maitland. Defending Minority Investors’ Rights at Norilsk Nickel – Norilsk Nickel – Maitland. Carlsberg and Heineken’s Takeover of Scottish 7 Newcastle – Scottish & Newcastle – Smithfield.
Internal Communications – The Journey: Sustaining the Steel Industry in Wales – Corus Strip Products UK. Highly Commended: Kenco Coffee Vision Internal Launch – Kenco – Golin Harris. Finalists: Caring for Our Community – Abbott UK. Bringing The Human Element to Life – Dow Chemical with Insidedge (Weber Shandwick). CPA – Preparing for Inspection – Westminster City Council.
Corporate Communications and Corporate Publications – McJob Petition – McDonalds Restaurants. Highly Commended: Eurostar – Creating a Nationally Relevant and Environmentally Pioneering Brand. Finalists: Diageo Great Britain – Leading Responsible Driving – Cohn & Wolfe. Global Corporate Communications Campaign to Refresh the FT Brand Inside and Out – Financial Times. McDonald’s UK – Mums on the Ball – McDonald’s UK with The Red Consultancy.
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