How to get ahead in the race for the top PR jobs

You've just seen your dream job in PR on the Median website and you're determined to win it! First step is a CV which sums up just how perfect you are for it, followed by an interview in which your experience, skills, personality and motivation really comes across. Well, at least that's what you hope will happen! But don't take any chances; if you really want to get that dream job take a few moments to read through Median's top CV and interview tips:

CV Tips

Your CV should be clear and concise. Whatever level of PR job you’re applying for, be it graduate entry or board level director, your CV should never run to more than 2 pages.

Remember, your CV is a sales document, often the only way to get your foot through the door. Don't sound boastful but make sure you highlight areas of significant achievement. PR firms are businesses, out there to make a profit - if you've personally affected the success of a campaign, say so, and if possible back it up with hard figures. If you were responsible for winning new business or retaining clients through the brilliance of your work, say so, and give examples.

PR is the ultimate presentation business. Make sure your CV is grammatically correct, with no spelling mistakes. We know of a number of firms who will reject even the best applicants for just this reason.

And please, no jazzy graphics, funky colours or even photographs. Keep it clean, clear and classy.

Interview Prep

Prior to interview, research the company as thoroughly as you can. All agencies and most in-house departments will have their own websites. Alternatively check out the IPR or press guides - contact details can be found on our Information Sources page. 

Research the role and specific job description as well as the accounts you will be working on. Your consultant at Median will be able to help. Remember, only if you thoroughly understand the role and company culture can you confidently state what you can offer to them. Check out our industry buzz pages to make sure you're up to date with all the major PR news and issues of the day.

Think about what questions will arise as a result of what you’ve stated on your CV. For instance, if you’ve spent just a short time in a particular job be prepared to explain why, both honestly and positively. If you’ve taken time out to travel, what did you get out of it and how will it stand you in good stead for the future?

Standard stock interview questions include:

For graduates - What is PR and why do you think you will be good at it?
For experienced PRs - Why do you want to leave your present position? What can you bring to this company? What do you aspire to in the future?

On the day of the interview, double check where it is to be held and give yourself plenty of time to get there. It goes without saying that you shouldn't be late, but equally if you find yourself outside the door twenty minutes early go and get a coffee - being too early can be just as bad as being too late. If you are held up, call your Median consultant in good time so they can contact the client.

As any good PR knows, presentation is key - and first impressions do last. Ensure that you are smart in appearance, even if you know the company has a fairly relaxed dress code. You can pull on the jeans and trainers after you’ve got the job!

At interview

For AE to AM level it often proves useful to bring along a portfolio of your work.

Not just at the end of the interview, but during it, ask questions. Not only is it your chance to learn more, but interested people always make interesting people. Many interviewers are proud of the company they work for and enjoy telling candidates about it.

Don’t be the first to bring up salary expectations - certainly not at first interview stage. Be honest and frank but not aggressive in negotiations. Remember, your Median consultant can do lots of the negotiation on your behalf.

And finally.......

Use us. Pick our brains. Ask us anything you might not want to ask the client directly. We'll arm you with so much knowledge and fill you with just the right amount of confidence to ensure that that job is as good as yours!